The games stopped being a niche decades ago and the popularization of electronic games, mainly due to the smartphone’s hegemony, makes considering oneself a gamer something increasingly common among Brazilians.

More than half of the players are actually female players. Market earns more than R$ 200 billion per year.

Brazil is increasingly consolidating itself as a major market for electronic games. A survey carried out by Game Brasil shows that 75% of the population admits that they compete in the virtual world and that games are part of the fun.

Interest in electronic games grew during the pandemic and, today, the hobby is already part of the routine of 75% of Brazilians. Mobile is the preferred platform and women are the majority among gamers.

Our CEO, Guilherme Camargo, was in the edition of CNN Soft Business talking about the gamming market. In conversation with the journalist, Phelipe Siani, he talked about the changes and trends of the gamer universe.

Who is the brazilian #gamer and how can brands position themselves before these millions of potential consumers? Find out now in the interview of our CEO, Guilherme Camargo for Fast Company Brazil.

Did you know that women are the majority among gamers in the eSports market? This and other data about the world of games you check out in #PesquisaGameBrasil2021!

Mastercard, Coca-Cola, Red Bull, Vivo, O Boticário, iFood, Fiat, Samsung, Uber and Adidas stood out as the most well-known, consumed, and used brands in their segments. This survey is the result of the panel “Marcas do Coração”, of the third edition of Pesquisa Game Brasil (PGB), conducted by Sioux Group, Go Gamers, Blend New Research […]

According to the study, 72% of the country’s population claims to play video games. The pandemic-imposed situation caused 51.5% of players to hold more online sessions with friends. “In addition, 60.9% of the public claimed to have consumed more game-related content, and 42.2% said they invested more money in games during the period of social […]